Ice Experience

Pop up event roadshow for Fenty Beauty Make-up Brand – Kings Cross, Glasgow SEC, Nottingham City Centre , Belfast


Site visits and surveys for each venue
Project Planning and Management
Transport of Container and Freight to each destination
Co-ordination of logistics teams
Unload, Build, Breakdown and reload co-ordination
Onsite support

Working with Ice Experience

Ice-Experience’s brief was to organise a Pop up retail roadshow for Fenty Beauty ( Rhianna’s own make-up brand) in various cities around the UK – namely Kings Cross, London; Glasgow; Nottingham and Belfast. After initial site surveys at each destination and project meetings Perform provided transport, Hiabs, onsite teams for builds and breakdowns, onsite support and logistics co-ordination. Health and Safety of the general public was paramount in such prominent and popular locations so all onsite work was carried out after hours and through the night.

Tony Crafford, Director at Ice Experience

“I could not believe how helpful Perform were on our project. It made such a difference to have such expertise and logistical support”

Talisker Whiskey Challenge

Our event is a logistical challenge making sure the boats arrive on time are ready for the race and then get back to the UK. I can depend on Perform to make this happen without any worries

Event Director Talisker Whiskey Challenge

MicroGaming Poker Tournament

Poker tournament onboard the Sunborn Yacht Hotel during Ice London